Plots and Plans

This branding project was created to give the company a bold, highly recognizable identity that instantly communicates its industry and services. The logo combines strong typography with plumbing-inspired design elements to create a visual mark that feels both functional and memorable.

The custom lettering was designed to resemble connected pipes and structural components, reinforcing the company’s hands-on trade while giving the branding a unique personality. The heavy typography creates a sense of strength and reliability, while the bright green color palette was chosen to make the brand feel energetic, noticeable, and easy to recognize across trucks, uniforms, signage, and advertisements.

A secondary circular logo variation was also developed to provide flexibility for social media, decals, uniforms, and promotional applications. This helped create a more complete branding system rather than relying on a single logo layout.

To showcase the identity in real-world use, I expanded the concept into large-format signage and branded applications, demonstrating how the visual system could scale across different marketing materials while maintaining consistency and visibility.

The final result is a branding system that feels bold, approachable, and built for strong local recognition — helping the company stand out in a competitive service industry while creating a professional image customers can easily remember.