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Nova Nest was designed to represent innovation, connection, and modern living in a clean and memorable way. The custom symbol combines sharp geometric lines to create a dynamic “N” inspired mark, giving the brand a futuristic and technology-driven identity while still feeling approachable and professional.The intersecting lines symbolize smart systems working together seamlessly — reflecting the company’s focus on connected home technology and modern home solutions. The use of bold navy blue communicates trust, reliability, and professionalism, while the bright blue adds energy, innovation, and a forward-thinking feel.For the typography, I chose a clean modern style that keeps the branding minimal and easy to recognize across multiple applications. The logo system was designed to be flexible, allowing the icon and wordmark to work together or separately for packaging, marketing materials, digital platforms, and product branding.The packaging design was created to extend the same modern aesthetic, helping build a cohesive brand experience that feels sleek, premium, and tech-focused. Overall, the goal was to give Nova Nest a strong visual identity that feels modern, scalable, and instantly recognizable within the smart home and technology space.
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